Classified Ads are grass-root level advertising. Compared to other Online Advertising formats such as Google AdWords, Classified Ads are quite inexpensive as well. This is why Online Classified is a great way for individuals and small businesses to advertise their products and services to their most likely buyers and consumers.
However, just like with any other platform, not all Classified Ads make a good case for the product or service. So what makes a good classified Ad? Before we explore that, note that the purpose of a Classified Ad is to get inquiry. If the inquiry for the product or service matches consumer’s expectations, the transaction follows.
To get to the inquiry of appropriate consumer, a Classified Ad must have following components:
1. A Descriptive Headline
In online Classified Ads, not all links are clicked equally. It is your headline that decides if your post will be viewed or not. A good headline is one that describes the key aspects of the product or service and makes a call to action, if needed. In general three components stand out in a good headline – Product highlight, Pricing highlight and urgency. Just compare the three headlines below and imagine which post is most likely to get the most amount of calls.
a) Must Sell By Friday – 2 Year old Xbox 360 in mint condition 50% off retail
b) 2 Year old Xbox 360 in mint condition – 50% off retail
c) 2 Year old Xbox 360
2. Short Post Body
The Classified Post body should be short yet detailed. The body should pack information not adjectives. The information should be able to help another person decide if it fits his or her need. Product condition is considered part of the information and should be clearly mentioned.
There are two approaches to describing product/service. As a seller/service provider, if you are interested in finding just the right person and get it over with, you want to put as much information as the other person might need.
However, if you are interested in generating a lot of leads for future as well, you would need to put just enough information that excites the user about the service being offered.
Pictures/Videos are worth million words in Classifieds and naturally get a lot of clicks to the post. So great posts always include bright, clear pictures of products.
3. Call To Action
Often missed, the call to action clearly describes what a interested person should do next. It could be a contact number with invitation to call, an email address or just a plain invitation to any question the viewer might have. A readable sentence have far more appeal than just the number itself. Consider these two:
1) Call (987) 654-3210 to know about our unbeatable Christmas pricing.
2) Interested? Contact: (987) 654-3210
In case your wording or scheme has not work, or you are getting more in-effective calls than effective one, be sure to Edit your classified Ad. Remember, it is like an advertisement for your product, if it is not effective, you can always reconsider pricing, description or just clarity in the description.
In the end, if you can put yourself in the shoes of your readers, you can be the best judge or your advertisement and effective advertisement will lead to more sales and more earnings.